Willing to introduce the lively dynamic of the today traditional and local music, the UCP-METIVE (Union pour la Culture Populaire en Poitou-Charentes et Vendée – Union for the popular culture in Poitou-Charentes and Vendée) has organized the « De bouche à oreille » Festival. The event has happened every year during the third week of August. The Festival doesn’t try to promote new artists; on the contrary the event tries to surprise audiences with innovation. In order to meet old but modern sounds from all around the world, audiences can therefore wander in the streets and auditoriums of the area. Beside discovering and opening to traditional music, we can feel the purpose of the event during the entire week : we can dance, sing, learn about cultures and meet every identities in order to develop the richness of an abounding diversity.